The business of buying and selling has not been any less cumbersome. There has always been the bane of merchants connecting to a large chunk of audiences. This, at the present is being mollified by the rise of e-commerce platforms across the country.
Platforms like Jumia, Konga, Jiji, Olist, 1kmarketplace often reverberate at the mention of online marketplaces in Nigeria. In fact, many business owners have subscribed to their services – as it is common knowledge that e-commerce is more convenient and economical for both the seller and the buyers.
The emergence of e-commerce platforms, has initiated the shop from home frenzy, while enabling online payment portals across Nigeria to facilitate cash transactions.
Online marketplaces have a common mantra – to ease the stress of shopping, while bridging the proximity gap and ensuring that payments are made easy.
The Covid-19 pandemic ushered in the stay-at-home trend and people could no longer carryout their business activities amidst the restrictions. There, online marketplaces were to the rescue.
There are hundreds of online marketplaces in Nigeria. Here is a list of the top 10 e-commerce platforms in Nigeria in 2021.
The 1kmarketplace is a novel online marketplace that offers opportunities to business owners of both used and new products to post free ads. As a fast-growing platform, 1kmarketplace enhances Ads titles using the keyword optimization. So that ads posted on the website appears while a random Google search of the said product is made. This, will automatically boost sales and expand reach.
Jumia Nigeria is one of the most popular e-commerce websites in Nigeria. It was established in 2012 and has since grown to be the biggest and the most frequently visited online marketplace in Nigeria. Jumia Nigeria deals with a wide range of products and offers expert courier services to customers who place orders.
Konga.com responded to the call of a brisk delivery to goods ordered, at customers’ convenience. Konga has large warehouses stocked up with a variety goods and are principally located in urban cities in Nigeria. Konga offers fast-rising merchants advertise their products on their website.
Payporte is an online retail store that was launched in 2014, and has since thrived to serve the young people and the young urban professionals. Payporte also partners with small businesses and showcases their products on their website and offers business owners to excel in their businesses.
Slot is a big name as far as the sales of mobile phones, computers and other electronic devices are concerned. They own retail shops across Nigeria and offers good client service. Slot recently joined the online market, to enable their clients reach more customers.
Jiji.ng is a free online classified site with a rigid security mechanism that enables sellers post their ads for free to increase sales and reach. Jiji.ng was founded in 2014.
Kara is one of Nigeria’s top online stores, which is visited by thousands of people daily. Kara, offers a colossal collection of products at the best prices. They also offer opportunities to business owners to advertise their products on the platform.
Vconnect Nigeria was an online listing site until much recently, it forged into the online marketplace. Like other e-commerce websites, Vconnect offers an enormous range of products for sale, offers good customer service, makes provision for the delivery of goods and deals smooth payment facilities.
Parktel online is known for the sales, distribution and marketing of mobile phones, power banks and various phone accessories. They operate the pay-on-delivery policy at the customers and offers delivery with no service charge for customers in Lagos and Abuja.
My store is an online retail store that deals with kitchen supplies and equipment, house décor and office basics. My store has remained for a decade and is being commended for distributing quality products and materials.
Free Online Marketplaces in Nigeria
One peculiar feature about 1kmarketplace is that they offer wonderful services to their clients for free. Sellers sign up, register and post their ads for free. There is also no charge for maintenance and registration.
Jumia is one of the biggest e-commerce platforms. They deal with a collection of items that serve distinct purposes. Jumia is totally free as there are no charges for maintenance and registration but the charges made per sale, which is determined by the delivery method the buyer chooses.
Posting ads on Jiji is totally free, there is also an avenue for swapping; the exchange of goods or of products. This implies that buyers can also become sellers. There are no membership and registration fees nor a monthly plan. It is one of the best free online platforms to advertise your products and services.
Olist is an online shopping site, where you can advertise your products without a charge. It renders unique services for free. You do not have to worry about a fee to register and post ads.
Problems of Online Marketplaces in Nigeria
Although, online marketing has been adopted by Nigerians, it still has its downsides.
- Online markets offer a plethora of on-sales options, but customers do not get to see the products to check for the authenticity and quality of the product.
- E-commerce websites are used as sales-outfits by the original dealers to market their products. Hence, these platforms are links between the seller and the buyers only.3
- When placing an order for a product online, shipping costs may apply for goods shipped from abroad and this will multiply the amount, the product is being sold for.
- Sometimes, when a product is being returned, the customer may have to pay for the return and most times, the return costs more.
Benefits of the Online Marketplace
- Saves time and is more convenient than offline shopping.
- Payment is usually easy and fast.
- You do not have to worry about transporting what you have just bought.
- Saves cost.
- Does not require a dialogue nor the avenue to haggle prices.